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How do You get All Your Competition’s Customers? Moving The FREE Line

Share Offer Optimization – Moving the Free line One of the key concepts in optimizing Your offer is the following… Moving the Free line… Moving the Free line is a term that was made popular by Eban Pagan… He coined it…

Harder, Better, Faster, Stronger! Positioning and Packaging Matter [Video]

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Share Offer Optimization- What does your customer want? If someone stumbles upon your site, their initial reaction is always to be skeptical on whether you are any good at what you do…

Why do people fear selling in their direct email marketing? Cookie Monster?

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Share Why are most people afraid of selling- Is it the Cookie Monster?!? Of course it's not the Cookie monster; Every corporate job out there is using some sort of salesmanship opportunity program… And by Opportunity, I mean they force you to sell stuff as a worker. Even if your [...]

Copywriters are the Biggest Liars and here’s why…

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Share You ever heard of a Copywriter speak about copy? They will tell you that it is the absolute essential part of any business, that Copywriting is the oxygen to any sale… That Long Copy will make you or break you… Incoming search terms:liaryou are liarvictim of a liarliarsliar picturescopywriter liarspsychological factors of persuasionselling [...]

Archive for the ‘Human Needs’ Category

Harder, Better, Faster, Stronger! Positioning and Packaging Matter [Video]

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